Bankrupt to Booming

[BeardedPelican]

If you're into bushcraft at all, you know who Gransfors Bruks is. If you're not familiar with them, get to know them, great products and people.

The CEO of Gransfors gives a very good talk on how he took his company from not only surviving but to thriving.

https://www.youtube.com/watch?v=cDEtNA-LbxM

What I get out of it, is that it's more important to see what you can take away from your product rather than what you can add to it.

[jcart]

Very good talk. I love the product and use it-small one,like the axe he had on his belt,Adapting to changing environment, Knowing your values, all good points.

[BeardedPelican]

Very good talk. I love the product and use it-small one,like the axe he had on his belt,Adapting to changing environment, Knowing your values, all good points.

I think the one on his belt is the little Hand Hatchet? Or a Kubben, but I'm not sure if they're still making that one.

[fidalgoman]

Nice story with good lessons to be learned. Knowing why. I too like their procucts.