Strategic Separation - Corollary of "Distance From Disorder"

[Gabriel Suarez]

You remember our discussion regarding the application, both business and personal, or Lind's Distance From Disorder? One of the applications...a corollary perhaps, is the Strategic Separation. Think of it as a divorce of entities and/or groups. Why is this done? Well, quite simple. It is done because the focus, ideals, branding, and desires of one group contrast drastically with that of another. And unless a clear separation is made, both groups would be associated as "together" because of circumstances of industry, or locality.

Here is an example - A group of 5 white kids going to a school that is predominantly Asian. Four of the kids have adopted the "Aryan" or "White Supremist" lifestyle, and without any parental wisdom, emulate those ideals. The fifth kid's parents are successful business people. They have hopes for their son's success as well and raise him with the idea of success being available to him. That kid does not want to ne associated with the White Supremist types so he strategically separates from them by dressing and speaking differently than they, and performing his tasks differently. He makes it clear, "I am not with them, nor like them".

Here is another example - A gun company begins catering to low end purchasers with cheap guns and a low brow brand. Everything from the dress of the employees to the alliances they make speaks of cheap beer, cheap food, low end of society, etc. The CEO of that gun company is friends with another CEO that has a completely different desire for his company. Rather than a low brow, low end product or brand, the second CEO has taken an opposite approach seking high end products, and high end clients.

It would not help his overall business plan, nor his brand, to be seen as "like" or "a part of" that other organization. The other organization is not a source of disorder, but associations would clearly create assumptions that would lead the market to blurring of brands. Thus the second CEO, wanting higher end positioning for his company, severs any business relationship that would hinder his goals.

In this industry, there are many things that a company that is seeking excellence must be careful with. Among these are the threeper groups. Associating with them will dilute a strong brand from gold to...well, tin foil. Consider what it does to a brand if the CEO, for example, goes on the internet and declares that everyone should load up and get ready to kill people. He may feel that way, but if his business is to build a brand, an organization, or reach a market that will actually yield success, voicing it publically, or associating with those that do, immediately makes him a part of that group. If that is the goal and he is seeking tyhose people as a market, he will of course be successful, but if not...

So a strategic separation has nothing to do with emotions, nor enmities, but rather a simply decision based on the answer to this, "Will hanging out with this guy improve or damaga my business?".

[Dorkface]

Couldn't agree more. I was curious how you were going to comment on this...

[Swamp Fox]

You mean this tool? Couldnt agree more. Only thing he reps is tweekers with guns.

28093

[Mervo]

I don't waste my time with the likes of him. If I want to hear a stark-raving-mad-lunatic I can turn on the TV (well, not really since I don't own a TV, but you get the point).

Another good book on this subject is "why are all the black kids sitting together in the cafeteria." By Beverly Tatum-

[WinstonSmith]

You mean this tool? Couldnt agree more. Only thing he reps is tweekers with guns.

28093

He sure pulled that last YouTube video down in a hurry. You might call it a "moment of clarity" after he realized the horses had left the barn, so to speak ...

[ZMB HNTR]

Guilt by association, something my wife and I daily try to engrain into our kids. It holds true when they are developing friendships and as they/we move on into adulthood in both personal and professional arenas; thanks for the reminder Gabe.

[paranoid]

This is what I was taught since my childhood and also what my parents modeled.
A very sound life strategy.

[PERVADER1]

Besides what Gabe is saying, we need to bear in mind that no matter how pissed off we are, or how bad this whole thing gets, preemptively shooting people will usually tend to lead to your gun rights(along w/ the rest of your rights) going bye-bye in a much bigger hurry than anything else will anywho. Let alone, a few people just talking that way really does make all of us look 10 times worse than we looked before.

[michael]

Gabe, well-said.

While I agree with some things being said by certain people, some of these comments are not wise or helpful, and are better left unsaid.

[Knowledge]

I agree, bad for business. Good idea to separate. On a wider perspective, every group or movement needs its junk yard dogs. If you don't think the left has them you aren't looking close enough or in the right places.

[Greg Nichols]

Who you are, 5 years from now is based on 3 things

The books you read
Who you associate with
How you spend your free time

[WinstonSmith]

Who you are, 5 years from now is based on 3 things

The books you read
Who you associate with
How you spend your free time

Or if you don't read. :wink:

[chad newton]

Lol.... " Load up and get ready to kill people". That made my morning..... Sorry bro...

[Lawrence]

Harley-Davidson brilliantly improved their marketing by downplaying their "outlaw" image, while keeping their "rebel" image.

When you see the Harley logo, you probably think "50 year old accountant who wants to have fun and rebel a bit." The H-D logo does not immediately make you think "violent criminal biker gang."

Harley has a wilder image than, say Honda. Yet Harley is still socially acceptable. And tremendously successful. There are many more riders today from all walks of life because of Harley's efforts.

Gabe, I can see you growing the firearms industry in the same way Harley grew the motorcycle industry.

[Gabriel Suarez]

Gabe, I can see you growing the firearms industry in the same way Harley grew the motorcycle industry.

Funny you bring Harley-Davidson up as they were one of the companies I studied.

[Sam Spade]

It's a question of priorities.

You can't have everything, nor can you be everything. So you pick and choose and you feed the pieces you most want.

[chad newton]

I thin you made the right decisions bro. Catering to the fudds(hills have eyes crowd) won't make any money. Plus when you promote drama that's what you get. No tinfoil intended, but I think staying stable and not acting like the Benjamin martins will keep you from throwing up a red flag the watchful eyes. I would rather be sitting in a 10,000 square foot home by the fire then doing push-ups in an 8x10 room. Leave that for the "patriots".

[Saladin]

I thin you made the right decisions bro. Catering to the fudds(hills have eyes crowd) won't make any money. Plus when you promote drama that's what you get. No tinfoil intended, but I think staying stable and not acting like the Benjamin martins will keep you from throwing up a red flag the watchful eyes. I would rather be sitting in a 10,000 square foot home by the fire then doing push-ups in an 8x10 room. Leave that for the "patriots".

That's a pretty good observation right there!
The only thing I might add for emphasis is the old but valid saying "birds of a feather" and " the company you keep" bares keeping in mind also!
There's the" upbringing" coming out in me again. Just can't help myself on that!:stubborn:
Just Sayin',
Saladin

[AlexSpartan]

Harley-Davidson brilliantly improved their marketing by downplaying their "outlaw" image, while keeping their "rebel" image.

When you see the Harley logo, you probably think "50 year old accountant who wants to have fun and rebel a bit." The H-D logo does not immediately make you think "violent criminal biker gang."

Harley has a wilder image than, say Honda. Yet Harley is still socially acceptable. And tremendously successful. There are many more riders today from all walks of life because of Harley's efforts.

Gabe, I can see you growing the firearms industry in the same way Harley grew the motorcycle industry.


Not only that, but Harleys aren't cheap. They cost a lot of money, and this is on purpose, so as to turn away the less-desirable customers in favor of those who come from a higher, more successful road, and therefore lend a better brand-image to HD. Does this sound familiar to anyone here?



Who you are, 5 years from now is based on 3 things

The books you read
Who you associate with
How you spend your free time

Oh, man, that's gold.

[DMag427]

Tough to soar like an eagle when surrounded by turkeys...
Well said Gabe.

[OdieWon]

umm, ok, so WHO is the guy? Was he from here? I missed something.

[Sgt. Psycho]

umm, ok, so WHO is the guy? Was he from here? I missed something.

PM inbound.

[OdieWon]

WOW. HOLY POOP!!!! I watched a couple videos. WOW!!!!!! HA! I am stupefied.

[Crossroad Mysterio]

WOW. HOLY POOP!!!! I watched a couple videos. WOW!!!!!! HA! I am stupefied.

I agree man. Someone sent me a link. I can't lie. I laughed hysterically. This guy really needs someone in his life that can tell him "NO!". He is gonna turn into a self fulfilling prophesy.

[chad newton]

PM inbound.
Send me a link, I'm feeling left out here.

[ZMB HNTR]

Ok, when I had read Gabe's post earlier I hadn't yet watched what he eludes to at the end .... wow, just wow!!!

Thing is, speaking as one who has authority over numbers the people under you will ALWAYS take what you say to the next level; your extreme become their norm, the line you draw they will readily cross.

[chad newton]

Won't think it's so cool when they put him in Guantanamo inside a pile of naked afghaneis.

[Liberty or Death]

Won't think it's so cool when they put him in Guantanamo inside a pile of naked afghaneis.

Didn't the Gibbon-In -Chief say he was going to shut down Gitmo when he was elected by the fuckwit voting public back in '08? Gee, he lied about that, as well.

[WinstonSmith]

Ok, when I had read Gabe's post earlier I hadn't yet watched what he eludes to at the end .... wow, just wow!!!

Thing is, speaking as one who has authority over numbers the people under you will ALWAYS take what you say to the next level; your extreme become their norm, the line you draw they will readily cross.

I'm not convinced Gabe was referring to Mr. "Bullpups Suck". There are a lot of idiots out there right now. He could be referring to anybody.

[WinstonSmith]

Won't think it's so cool when they put him in Guantanamo inside a pile of naked afghaneis.

Chad, I see you probably aren't familiar with Yeager's controversial time spent in the sandbox as a PSD contractor.

If you know what I mean:
:outtahere:

[Gabriel Suarez]

Actually, the list is quite long.....but he is most definitely on it.

[chad newton]

Chad, I see you probably aren't familiar with Yeager's controversial time spent in the sandbox as a PSD contractor.

If you know what I mean:
:outtahere:
Lol.... No. I don't associate with retards.

[WinstonSmith]

Actually, the list is quite long.....but he is most definitely on it.

Timing of this post with respect to the other thread is "EPIC" as the kids say.

[DonSmithnotTMD]

Harley-Davidson brilliantly improved their marketing by downplaying their "outlaw" image, while keeping their "rebel" image.

When you see the Harley logo, you probably think "50 year old accountant who wants to have fun and rebel a bit." The H-D logo does not immediately make you think "violent criminal biker gang."

Harley has a wilder image than, say Honda. Yet Harley is still socially acceptable. And tremendously successful. There are many more riders today from all walks of life because of Harley's efforts.

Gabe, I can see you growing the firearms industry in the same way Harley grew the motorcycle industry.

Well they also took outlaw design ideas in the 80s and now produce almost complete crap.

[chad newton]

Harley has lost there a$$ before, and as with most big corporations restructured and is ok. I haven't looked at their sales recently, but I bet the last few years have been pretty tough for them.

[Gabriel Suarez]

Well they also took outlaw design ideas in the 80s and now produce almost complete crap.

Not the point. The point is one of branding, and image. I am sure there are as many people that will disagree with you on that point. And I don't even have a motorcycle.

[chad newton]

I agree bro, they definitely set the standard as far as the "freedom" bikes go. Only to have the others chasing them attempting to steal clientele. Good luck with that, hd is set in stone and I think do a really good job of keeping a culture as well as products updated to their consumers needs.

[chad newton]

They bring out new models tailored to the changing needs, look at the nightsters, nighttrains, and all the different options available. Then produce bolt on dollar bills so everyone can self tailor a bike. I think there team is freeking genius.

[Saladin]

I agree bro, they definitely set the standard as far as the "freedom" bikes go. Only to have the others chasing them attempting to steal clientele. Good luck with that, hd is set in stone and I think do a really good job of keeping a culture as well as products updated to their consumers needs.

Or "wants",as the case may be with the individual owner.

Either or, it's a solid business plan.
They,"The Motor Company" as they like to be known as, have come a long way since '70 when AMC bought them.

Saladin

[chad newton]

Or "wants",as the case may be with the individual owner.

Either or, it's a solid business plan.
They,"The Motor Company" as they like to be known as, have come a long way since '70 when AMC bought them.

Saladin
Good thing too, amc had some of the ugliest designs. From what I could tell we're trying to go down to Honda level when they weren't looking outside the box.

[WinstonSmith]

Doesn't matter.......... the moment he click send...... it was stuck in cyber space forever!!! He damaged his image , his business and his wallet!

That's the nature of the Internet. There's no real delete button.

[OdieWon]

Harley has lost there a$$ before, and as with most big corporations restructured and is ok. I haven't looked at their sales recently, but I bet the last few years have been pretty tough for them.

Not around here. Record sales year after year. It would seem that people that they were trying to attract STILL have the money to buy. I love my Harley.

[OdieWon]

Not to mention that the customer service at the HD dealership here in town is SECOND TO NONE. And I don't say that lightly, having spent 25 years in the customer service business.

[Gabriel Suarez]

How about leaving Harley out of this as they are not the point of the discussion. Other companies I studied in addition to HD were Starbucks, BMW, and Rolex....among others. The point, as I said, is that your brand is your image and your image announces who you wnat as a customer. Those with a different image must be kept distanced so you do not get any of "them" on you.

[Spiffy]

Dad called it "Mouth overloading Ass".

[Texican_gal]

Let alone, a few people just talking that way really does make all of us look 10 times worse than we looked before.

Yet the communists are spewing "can we shoot at the NRA members now, har-har", and "I would LOVE to see that!" and NOTHING HAPPENS to them. Supreme, ridiculous, unsupportable-yet-accepted double standard.

No wonder that guy twisted off. The commies are twisting off, get to speak their minds, and get a pass.

[WinstonSmith]

Yet the communists are spewing "can we shoot at the NRA members now, har-har", and "I would LOVE to see that!" and NOTHING HAPPENS to them. Supreme, ridiculous, unsupportable-yet-accepted double standard.

No wonder that guy twisted off. The commies are twisting off, get to speak their minds, and get a pass.

All the more reason to be smarter than they are and maintain your cool. We have something to lose that they don't.

[RayMich]

Yet the communists are spewing "can we shoot at the NRA members now, har-har", and "I would LOVE to see that!" and NOTHING HAPPENS to them. Supreme, ridiculous, unsupportable-yet-accepted double standard.

No wonder that guy twisted off. The commies are twisting off, get to speak their minds, and get a pass.

Yes, they do spew all kinds of hatred toward gun owners and conservatives in general and seem to get away with it. But WE are better than that. Every time the hate spewing liberals open their mouth they are letting the world know what morons they really are.

Whether we agree with the concept or not, everyone's eyes are now focused on law-abiding gun owners and the libs are trying to trip us into saying or doing something stupid so they can justify what they say about us. We must make sure, now more than ever, that everything we say and do is 100% legal and above reproach.

Some one once told me, "Don't wrestle with a pig because he will drag you through the muds and beat you with experience..."

We know that the liberal gun-grabbers are cheats, liars and thieves and everything they say or do tells the world what kind of morons they are. We are better than them. We will take the high road and do everything LEGALLY and as long as we stick together, we will triumph in the end.

Forewarned is forearmed. You never announce what you intend to do in a conflict unless you want to lose.

[Togar]

You never announce what you intend to do in a conflict unless you want to lose.

Unless you announce a plan and use it as a diversion while the real plan is enacted behind the scenes. OPSEC can involve deception.

[ss58]

"A man of sound mind is one who keeps the inner madman under lock and key."

Paul Valery 1871-1945